Case Study: Spring 07 campaign
- Spring 07 campaign Levi Strauss & Co. Europe
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This was the first campaign for the newly re-launched Levi’s® European site. The focus was on the core brand communication of "New From the Original" and on driving product appraisal. There was also a need to demonstrate breadth of range for both guys and girls fits.
In order to meet the brief and to embrace consumer demand for exciting new media, Lateral created original video footage of models wearing outfits from the Levis® collections. This included a playful interactive dressing and undressing sequence which enticed the user to keep exploring the full range of products. This approach was subsequently used on Levi’s® sites in countries outside of the UK.
