Case Study: Moonbathing
- Moonbathing Levi Strauss & Co. Europe
-
In a quest to reveal original behaviours and attitudes after dark, Lateral created an engaging web campaign for Levi's® on MSN based on behavioural targeting of user interaction. Banners were created in which people could type in the exciting and unusual things they did last night. These entries were then moderated and (if not too obscene) uploaded onto the site for all to see.
Moonbathing was a huge success and resulted in a 60% increase in traffic to the site during its six month life span, with over 200,000 visitors coming directly from the banner ads.
- MSN European Creative Awards silver
- M & M Europe Awards finalist
- BIMA Awards finalist
