Case Study: Antidote
- Antidote Levi Strauss & Co. Europe
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Existing online, in print and through a range of events, Antidote was a platform which provided young people with the tools to pursue and share their passions. The ideabehind it was that by identifying and supporting young people’s passions, both brand and consumer can create collective experiences.
Working with a wide scope of independent content partners all across Europe – from artists to musicians to cabaret performers – Antidote enabled Levi’s® to strengthen the frequency and depth of dialogue with its European target audience.
- BIMA Best Integrated Campaign winner
- BIMA Best Community Website or Campaign finalist
- M&M Best Use of Creative Media highly commended
- M&M Best Youth Campaign highly commended
