Case Study: MAX
- MAX Levi Strauss & Co. Europe
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MAX (Mobile Audio Mixer) was a mobile platform designed for Levi’s® to extend brand communication through pan-European music activities. It was an innovative and unique application that allowed people to freely download and distribute their own music, save it as a ringtone or as an MP3.
Levi’s® created a series of activities around the platform including a competition where people created and voted on the best music made with MAX. The winning tune proved so popular that it received heavy airplay on Radio One, XFM and Kiss. Groove Armada have also opened one of their sets with it.
- Campaign magazine’s fourth Best Mobile Campaign of 2004
- One Show Awards merit
- Revolution Awards finalist
