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When one of Britain’s leading pub chains wanted to refresh its communications strategy, they hired Tangent.
Tangent One, alongside in-house local marketing specialist Tangent Direct, created localised websites and marketing materials:
• A fully personalised website for each pub, generated from Greene King’s internal database and requiring no effort whatsoever from pub or regional managers. • Data collection at pub level via web, in-pub offer cards and mobile • Strategic messaging plan designed to drive footfall to venues, all ‘from’ your local • Ongoing engagement plan including SEO, PPC, eCRM and personalised print DM
With more than a million pub-related searches per month in the UK, Greene King’s network of more than 500 search-optimised pub websites makes them a force to be reckoned with online.
