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Supporting and extending Levi’s ‘Moonbathing’ campaign, Tangent One created an engaging web campaign for Levi’s on MSN based on behavioural targeting of user interaction. Banners were created in which people could type in the exciting and unusual things they did last night. These entries were then moderated and (if not too obscene) uploaded onto the site for all to see.
Results:
-60% increase in traffic
-Over 200,000 visitors coming directly from the banner ads.
Awards:
-MSN European Creative Awards silver
-M & M Europe Awards finalist
-BIMA Awards finalist
