Case Study: Make Some Noise
- Make Some Noise Amnesty International
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The Make Some Noise campaign aims to inspire a new generation to celebrate and stand up for human rights, through cover versions of John Lennon songs recorded by several artists including Aerosmith, U2 and The Black Eyed Peas. Amnesty International hopes that the Make Some Noise campaign will encourage a new audience to celebrate and take action for human rights and attract one million new supporters worldwide.
The website uses music and new technology to reach out to a new, younger generation of potential Amnesty International supporters. It is hoped that this will emphasise and revitalise the global nature of the Amnesty International movement.
