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Building a best practice eCommerce site is only the first step in running a successful online store. Our next task for Borders was to drive the right sort of consumers to the site to increase traffic and enhance conversion.
Tangent One’s delivery to Borders incorporated complementary SEO and PPC campaigns to build their online business. The TaoShop platform is designed from the ground up with search marketing in mind, which makes the job easier and increases its influence.
We’ve achieved some startling results for the brand:
• Visitor numbers up consistently month-on-month
• Transaction numbers up & conversion actually improved: driving the right traffic
• Very significant revenue growth from PPC-driven transactions
• Long tail work has been a particular area of success
• Business thriving despite market conditions
