Case Study: Five.tv rebrand
- Five.tv rebrand Five
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Alongside Five’s strategic repositioning, Lateral was briefed with a rebranding of the site to encompass a more diverse range of content and greater accessibility.
We kept the site simple to increase usability and speed while staying on-brand and visually appealing. Users can engage with the brand through forums and competitions; cutting edge content on key programmes makes the site a must-read.
In terms of results, we feel the client’s comments speak for themselves. “The invaluable skill that the team at Lateral possesses lies in finding cost-effective solutions that still break the mould in terms of creativity, design and efficiency. They are visionaries yet pragmatic.” Elin Parry, Five's former Interactive Manager.
