The Mobile Video Mixer (MVM) is one of several unique mobile platforms developed by Lateral for brands to extend and complement their communication with consumers into mobile space.

The MVM consist of a text to video messaging platform which allows people to send a message in text format and then coverts it into a video message of a real person speaking the text. The software for this platform will be free and downloadable from websites, Bluetooth servers and from other people phones.

The first commercial application of the MVM will launch in winter 2007 for a well known men magazine.