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For the Levi’s® fall 07 campaign Tangent One was asked to extend the “New From the Original” spring campaign and give it a fresh and exciting twist. It needed to continue driving new product lines and educate consumers about the different Levi’s® collections and fits. It was key to the communication to demonstrate that there’s more to Levi’s® than 501’s®.
Lateral continued the use of original video footage by creating a set of interactive environments to represent the Levi’s® collections. Within each environment users can interact with video footage of models wearing key outfits to see how the clothes fit and move. This also enables a greater understanding of what each collection represents and offers.
