Case Study: Art expert community website
- Art expert community website Phillips de Pury
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World-renowned contemporary art auctioneers Phillips De Pury and Company asked Lateral to establish a digital space where art experts and novices alike can meet, discuss collecting and learn about auctions.
The community website aims to involve a wider audience in art buying while promoting Saturday@Phillips auctions. Alongside footage of the charismatic auctioneer Simon de Pury educating users about the world of art and auctions, the site features a number of games that test users' art expertise. There is a forum where Phillips' own experts share tips and art world news with the online community.
