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Which? asked Tangent One to come up with an inventive, interactive way of presenting information on the results and risks cosmetic treatments.
We developed a Flash-based application using interactive characters. Users can mouseover their body parts to view information on the procedures discussed in the report. We built expandable menus so that the user is never bombarded with information. The characters are aspirational but not unbelievable; the visual design reflects Which? brand values. The solution is inventive and fun, but still maintains the authoritative, impartial values of the Which? Online brand.
The report received a lot of media coverage; 1000 hits were reported in the first week alone.
