News
- One Show Interactive Awards nomination for Lateral11th April 2008
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Our work for the Levi’s® Europe site has been shortlisted for a One Show Interactive Award in the category of Websites: Ecommerce.
- Lateral’s work shortlisted for a Webby Award8th April 2008
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Lexus: The Hybrid Debate has been shortlisted in the 12th annual Webby Awards in the Corporate Communications category. With over 10,000 entries from over 60 countries we’re really delighted to have been selected as one of the top five entries in this category.
http://www.thehybriddebate.com/
- Lateral picks up Piatkus20th February 2008
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We are developing a new and distinctive online style for Little, Brown’s newly acquired Piatkus imprint.
Piatkus Books specialises in popular fiction and practical non-fiction. Since its founding in 1979 by Judy Piatkus, it has developed a reputation for promoting pioneering books as well as producing good commercial fiction.
The website will feature news and views from Piatkus staff, readers and authors, and will maintain a distinctive visual identity, following the approach taken by Little, Brown imprints Orbit and Virago on their websites.
The site is due to launch in April.
- Hachette Livre UK15th January 2008
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The newly developed HLUK Group website has just launched.
Lateral designed and developed a site for Hachette Livre UK Group that could communicate the structure, history and values of the group.
- Little, Brown gets a revamp24th October 2007
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Lateral has redesigned the website for Little, Brown, the book publisher whose authors include Margaret Atwood, Alexander McCall Smith and Nelson Mandela. The launch follows the acquisition of the Little, Brown by Britain’s largest publishing group, Hachette Livre UK.
The website is aimed at consumers, existing and prospective authors, and book trade professionals. With branding by design agency Unreal, the content includes blogs, videos, book extras, interviews, commissioned articles and competitions. The project also involved the development of a content management system and the implementation of e-commerce functionality.
“The look and feel of the site reflects that bookshop experience – where you browse the titles, pick one up that that takes your fancy, and examine it in more depth,” says Mathew Riley, Group Account Director at Lateral.
Roger Cazalet, Group Marketing Director at Little, Brown, says that Lateral has helped the company transform from a business to a consumer website: “The new site has a fabulous structure that has a simple front end, with a natural flow for users and a high degree of editorial content.”
- Lateral is ten23rd October 2007
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We’re celebrating Lateral’s tenth birthday in style this autumn. We’re unleashing our new branding, launching our new website and recovering from the pink-tinged party we threw in Shoreditch Town Hall.
- Animal welfare footprint22nd October 2007
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Is Britain really a nation of animal lovers?
From farmyard to front room, science laboratory to pet shop, human actions affect animals in many ways. In order to measure this impact, the RSPCA has produced its second groundbreaking annual report which looks at animal welfare through surveys and statistics. Lateral worked with the animal charity to develop a website to make this information as accessible as possible.
The site has been split into five key areas, based on those in the report: generic indicators, farm animals, pets, animals in research and testing, and wild animals. To measure how much animal welfare has changed in each of these categories since last year’s report, a “traffic light” system has been devised. A green light is used to indicate whether there has been an improvement, amber for static, and red to show that a situation has worsened. A grey light is shown to indicate insufficient data to measure progress.
Visitors to the site can also put their animal loving skills to the test in an online quiz, and find out ways of lessoning their own animal welfare footprint.
- The new online art connoisseurs8th October 2007
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Lateral has created a new community website for contemporary art auctioneers Phillips de Pury and Company.
Designed to generate and facilitate online art expertise, the site is driven by its users. Arts blogs give the site a sense of community. Users can put their knowledge to the test in the games gallery and access a video glossary of auction terms straight from the mouth of the international art specialist Simon de Pury.
The site is a hub for the uninitiated as well as the seasoned art enthusiast to convene.
“This standalone site, completely separate from the core brand, capitalises on the growing public interest in art and design and the desire to collect. Its aim is to engage and educate the user in the nomenclature of the auction process, enhance their knowledge of art and, above all, allow the user to hone in on his or her taste and collecting passion,” says chairman Simon de Pury.
